Experience That Teaches.
Leadership That Matters.

U.S. Navy veteran and XMC Commander. Active-duty service is distinct from COL Land’s 50+ total years in uniform, which include his early Sea Cadet experience and decades of Cadet-program leadership.

Commander

Colonel Joseph M. Land, Sr., XMC, is a military veteran with a total of 50+ years in uniform, including ten years on active duty as a public affairs professional.

His career started as a young Sea Cadet in the Chicago area where he achieved the senior most Cadet position available, ultimately serving as the senior Cadet for a 300+ Recruit Training Contingent at Recruit Training Command, Great Lakes, Illinois.

His service on active duty started in 1981, where he served stateside and abroad. His active duty service culminated as the Operations Officer of a Rapid Deployment Force where he was tasked with leading a communications team to provide a 12-hour response to emergency operations worldwide. He was directly involved with the 1986 Reagan–Gorbachev summit in Iceland and provided on-site video documentation, as well as Search and Rescue operations, during the 1989 San Francisco Earthquake. Throughout his career, COL Land has traveled to 34 countries and 48 states in the name of our country. His time on active duty ended in 1990 when he was Honorably Discharged.

COL Land is the former Commander, and past Chief of Staff, of a nationwide Cadet program. Having commanded at all levels, he has served over 10,000 Cadets throughout his career. He has 35+ years experience leading Cadet summer training programs at all levels. He served as the Commander of a residential Military Preparatory Academy for a year.

In his civilian life, he has served for many years as a Department of Defense contractor. His positions have included service as a Project Manager in support of the Army's Recruiting and Retention School and previous service as a Program Manager at Walter Reed National Military Medical Center supporting military troops suffering from Traumatic Brain Injury/Post Traumatic Stress. He also trained Department of Defense personnel in a performance-based personnel management system.

COL Land is the President of Liberty Communications, LLC, providing training, career counseling and coaching services for military and government personnel. He oversees the day-to-day marketing and operation of Camp Liberty in Battleground, Alabama, providing a variety of support and programs for those who have served in the Armed Forces or as police officers or firefighters.

The Governor of Alabama recognized COL Land in 2019 with an appointment as an Honorary Colonel in the Alabama State Militia. He received similar recognition from the Governor of Kentucky in 2012 when he was appointed as an Honorable Kentucky Colonel.

COL Land is a qualified parachutist, SCUBA Diver and Military Emergency Management Specialist. He also wears the Navy's Enlisted Surface Warfare Specialist device, as well as several other personal and unit awards.

Retired U.S. Army senior enlisted leader. CSM Perez brings active-duty and National Guard leadership, Drill Sergeant experience and Junior ROTC instruction to his XMC role.

Command Sergeant Major

Command Sergeant Major Euripides Perez, XMC, joined the U.S. Army in January 1986. Through his active duty career he progressed through the ranks with various assignments in the United States and overseas.

Duties included Forward Observer in Korea and Ft. Hood, Texas, Platoon Sergeant in Berlin, Germany and Drill Sergeant in Fort Sill, Oklahoma. After leaving active duty, he continued to serve with the Indiana National Guard as a Platoon Sergeant with 2-503d infantry, 38th ID. He then served as the 1SG for HHB Division Artillery 38th ID. He returned to active duty for seven more years where was 1SG A Battery 2-150 Field Artillery.

As a Sergeant Major, his duties have ranged from Operation Sergeant Major, TRADOC’s 434th FAB, Fort Sill, OK; Branch Chief Army National Guard Readiness Center, Arlington, VA, NGB-JS-SEL, Arlington, VA, ACOR SEL, Afghanistan and Fires SGM, 316th CAV Ft. Benning, GA.

Sergeant Major Perez’ deployments and activations include Operation Desert Storm, 1991, Operation Provide Comfort, 1993, Operation Noble Eagle, 2001-2002, Operation Enduring Freedom, 2004-2005, Hurricane Katrina Relief, 2005, Operation Iraqi Freedom 2008-2009 and Operation Enduring Freedom again, 2013-2014.

His long and distinguished career has been recognized by a multitude of personal and unit awards, including the Bronze Star Medal (4th Award) one with a “V” device for valor, Defense Meritorious Service Medal, Meritorious Service Medal (6th Award), Combat Action Badge, Air Assault badge, Airborne badge and many others.

Since retiring from the Army, CSM Perez continued to serve as a Junior ROTC Army Instructor for a 525 Cadet unit where he taught high school students the value of citizenship, leadership, personal responsibility, and a sense of accomplishment, while instilling in them self-esteem, teamwork, and self-discipline. “Command Sergeant Major Perez brings a wealth of experience – both as a professional Soldier and the leader of Cadets – to the XMC team,” said Colonel Joseph M. Land, Sr., XMC, the Commander of Extreme Military Challenge! and President of Liberty Communications, LLC. “…his impressive service and qualifications serves as an exceptional example for our Cadre and Challengers.”

XMC training leadership and admissions. MAJ Land’s 20+ years in uniform comprise eight years as a Cadet and 12+ years developing and operating military-oriented youth programs.

Director of Admissions

Major Joseph M. Land, Jr., XMC, is a former Cadet who understands firsthand the benefits of experiencing a program like XMC as a teenager. He has 20+ years of experience in uniform between his eight years as a Cadet (eventually as the senior-most Cadet of a national Cadet organization) and now 12+ years developing and operating military-oriented summer programs for both a military school and now Extreme Military Challenge! He is a corporate officer for Liberty Communications, LLC and the co-founder of Extreme Military Challenge!

MAJ Land serves as the Battalion Commander for Extreme Military Challenge!, responsible for the overall supervision, execution and quality assurance of Cadet training for a variety of programs throughout the year. He supervises a staff of 30+ military and civilian professionals each summer.

MAJ Land is also the Director of Admissions for Extreme Military Challenge!, acting as the direct liaison for parents and prospective Recruits/Cadets. MAJ Land is responsible for the development and distribution of marketing materials for our various programs; recruitment and enrollment of young people and staff; as well as development and execution of the training schedules. MAJ Land has had an impact on young men and women from throughout the world with more than 2000 having successfully attended his summer programs.

MAJ Land is a qualified parachutist and certified Rope Rescue Technician and Rappelmaster. He is also certified as a Range Safety Officer through the National Rifle Association.